Interior Design SEO, Website Design & Marketing
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What we do
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Interior design marketing is of great consequence today. Any business that wishes to attract more attention, gain more leads, and improve the conversion rate will need to prioritize this task. However, many business owners fail to recognize the numerous tasks associated with marketing their organization or don’t know how to carry out these tasks. Our firm knows what needs to be done to create an effective website that generates results, and we offer the following services to guarantee our clients receive the best return on investment possible.
Website design plays a role in building trust with a client. In fact, 94 percent of consumers state they trust or accept a business solely on its site. An effective site helps to communicate the brand’s message and allow it to stand out from competitors. In addition, the site brings in new clients while helping to retain current ones. How does it do so?
The site needs to have a simple, organized look to draw visitors in. With the help of outstanding content and images, viewers want to learn more about the company and what it offers. Often, business owners come to us with a flashy site they created thinking that would draw attention to their business. In actuality, the site did nothing more than confuse viewers and have them looking elsewhere for the desired information. We create a simple, effective site that shares your message and leaves the viewer wanting to contact you to learn more.
Your website must be engaging and have visitors wanting to explore and learn more. Not only does your site need to show your company can be trusted, but it must also generate leads and bring about conversions. It must provide consumers with the information they are after without requiring a great deal of effort on their part. For this reason, the site has to be easy to navigate and provide relevant information that will allow the consumer to make an informed decision as to whether your company is a good fit for their needs. Every website we create achieves these goals, as contractor web design is what we do!
A website is only effective when it is up and running. In addition, customers need to be able to use the site to connect with the company. We recognize this and offer web hosting and email set-up services for clients to ensure they achieve these goals. Clients determine which services are of most concern to them, whether it be uptime monitoring, daily backups, Google integration or others, and we make it happen.
To move up in the search engine rankings, companies need to do more than simply stuff their content with the targeted keywords. While this may have worked in the past, it is no longer effective and can actually lead to a site dropping in the search engine results. Our firm works with clients to determine which keywords should be used, create content that draws viewers in and keeps them engaged, and create a site that provides the optimal user experience. In addition, we ensure the hidden elements, such as meta-tags, are designed with the search engines in mind, as this helps to move the site up in the search engine rankings as well. SEO for interior designers is necessary, as a business needs to get noticed in order to draw in new business.
Branding goes above and beyond simply creating a logo and developing a tagline. Why not brand employees too? Show what makes your team and organization unique. Think about how your company can bring specific skills to a job that others in the industry cannot. This is a great way to set your business apart and attract more leads and sales. Additionally, as a contractor you can brand your business through the content you provide to your audience. If it is unique and cannot be found elsewhere, the consumer will keep this in mind and come back when they want to have a question answered or to obtain information in the future.
Websites need regular maintenance to perform optimally. Once the site is up and running, this is just the beginning. New content needs to be added, changes need to be made to remain in compliance with search engine algorithm updates, and more. We assist clients with these tasks to ensure their site offers the best return on investment at all times. This is one task many business owners don’t have the time for, and we take it on for them so they don’t lose clients due to an outdated website.
Furthermore, a company offering this service should be of help with other tasks, such as email set-up. Having an email that is directly related to your company instills trust with your future customers. For example, a consumer is more likely to contact your company if you have an email that is firstname.lastname@example.org rather than a generic email from yahoo or gmail. Potential and current clients want to be able to reach a company easily when a question or problem arises. The consumer knows they have somewhere to turn when they require assistance. If your company does not know which hosting provider to choose or needs assistance with setting this up, our agency is here to help!
Colors, shapes and fonts all come together to create a logo that provides information about the brand. In addition, a well-designed logo leaves consumers wanting to know more about the company and what it offers. For this reason, the interior design website needs a good logo, one that truly reflects what the business has to offer.
We work with clients to create this image. Never overlook the importance of this task, as the right logo will stay with the business for life. Simply think of Nike or McDonalds. Both companies have logos that are known the world over. We help clients create a logo that provides the same impact for their organization.
Keeping your website running smoothly also gives your current and future customers a positive experience with your business. When a new product or service is offered, an update within the company arises, or you have new information to give to your customers (i.e. a blog post) this needs to be added to the site as well. Your company should choose a provider that handles these tasks and many more to guarantee the site is functioning at its highest potential. After all, your website may be the first impression you make, which means it should be a good one!
Consumers want to know their information is protected when they are online. With the help of SSL certificates, a company can show the client their information is secure when using the site. This certificate creates an encrypted connection between the device being used and the website. Any sensitive data exchanged during the visit is protected from being intercepted by those who aren’t authorized to access it. Our team helps clients obtain the certificates needed so they can better meet the needs of their visitors.
Consumers must be aware of why their data is collected and how it will be used to determine if they wish to use a site. However, businesses may find it difficult to remain in compliance with laws regarding this task, as they are regularly being reviewed and updated as needed. A failure to do so can be costly though. Business owners may feel they have done their part by meeting the established deadline for compliance. Nevertheless, GDPR compliance is an ongoing process, as data needs to be secured at all times. We work with clients to ensure they don’t fall behind in this area, lose clients as a result, and become subject to hefty fines for the failure to achieve this goal.
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Although these tasks can be handled by an interior design firm internally, it’s best to bring in the professionals to ensure it is done right. Clients often learn about a firm by visiting the site, and any mistakes made in the creation or maintenance of the site can lead to a loss of customers. Learning how to handle crucial tasks related to the site can be extremely difficult, in many ways similar to learning a new language, and the business owner often doesn’t have the time to tackle the mastering of this skill. Our web design firm takes on these tasks to ensure they are done right.
As each interior design firm is unique, marketing for interior design firms should never be a one-size-fits-all package. For this reason, clients need to find a company that offers a personalized approach, one that meets the client’s specific needs. When this type of approach is used, the interior design business owner’s vision comes to life and the site reflects what makes this firm unique and the one to hire. We do exactly this and don’t stop until you are completely happy with the product, as it is your business being represented and you know better than anyone what is needed to make it succeed.